How Do You Create a Compelling Job Advertisement?
A great job advert that accurately describes the job you are hiring for and your organisation as a workplace helps you attract more applicants. Before you start describing your ideal candidate in the job ad, you should of course be very clear on what is required in this particular job, both in terms of skills / experience and in terms of behaviour and learning ability. It is also a good idea to consider what the new employee needs to have from day one in order to succeed and what they can learn after you hire them. Limiting your requirements to the non-negotiables instead of including a long list of things that are nice to have but not strictly necessary will widen your candidate pool, making the hiring process more inclusive. Skills, competencies and experience are ing general something you can build on over time, while motivational drives and general cognitive ability as measured by The PI Behavioral Assessment
and The PI Cognitive Assessment
are statistically stable over time and are therefore difficult to change. This makes these data points important in hiring decisions, and you greatly improve your chances of retaining the talent you hire if you choose someone who is a natural fit to the cognitive and behavioural requirements of the role. When it comes to describing the personality or behaviours of the ideal candidate, a lot of companies fall into the trap of using buzzwords without considering what the specific job requirements are. For example, not all jobs require you to think outside of the box, be a goal-oriented self-starter, or have sense of urgency. By using a job profiling tool like The PI Job Assessment
, you can define the ideal match for a specific job role and avoid listing buzzwords that may not describe what you actually need. Use som of the wording in the PI Job Report once you have finalised your job target, or use this Humanostics Guide to Job Ad Wording
to find the right words. This will also likely increase your chances of attracting applicants who are a good behavioural match, because they can identify themselves with the description.